We’ve noticed a lot of Volvo XC90s in the parking lot at Rue – and we’re here to get to the bottom of this trend. From a department director to a fashion editor, associates at totally different stages of life are obsessing over their new ride. So, what’s the hype all about? We chatted with three associates to get the scoop.
Credit: Volvo
The Young Professional
“There’s a certain understated confidence about Volvo that I’ve always been drawn to. It’s not in-your-face loud, but it’s definitely a luxurious vehicle that will turn heads at the red light. That’s how I’ve always approached fashion, too. I was sold on the Volvo XC90’s sleek exterior and its lush leather interior. The second you get into the car, you’ll know what I’m talking about. I have to say, my handbag looks pretty good in the passenger seat on my way to work every morning. Did I mention there’s standard Apple CarPlay? Now, we have even more fun on our way to photo shoots.” – Paige M., Assistant Fashion Editor
Credit: Volvo
The Director
“Believe it or not, this is my third Volvo. In my opinion, they’re the most reliable cars on the market – and when I saw the new 2019 XC90, I knew it would be my next purchase. With built-in navigation, it takes the stress out of getting to an off-site meeting. This model even has a built-in backrest massage in the front seat. It’s the stress reliever I never knew I needed!” – Ted S., Director of Communications
Credit: Volvo
The Soon-to-Be Mom
“When my husband and I found out we were expecting, there were a million things on our to-get list, including the perfect carriage, nursery supplies, and, most importantly, a new car. As we had just moved out of the city to the suburbs, it was time for us to invest in a larger vehicle – and with the baby on the way, an extremely safe one. We were instantly sold on the Volvo XC90’s safety features, including the 360° SurroundView camera, the Park Assist, and the City Safety automatic braking capability, to name a few. There’s even grocery bag holders built into the car… talk about being ready for mom-life.” – Sarah S., Boutique Production Manager
They summed it up: Built-in cameras. Road trip-ready sound system. Massage chairs. Award-winning safety features. We get it.
By Kelly Schneider, Staff Writer
