They’re digital influencers launching clothing lines, landing magazine covers, and running multimillion-dollar businesses – all stemming from their personal style blogs. These ladies are innovators in their profession, and they’re seriously killing the style game. Meet three of them below.
Credit: Gustavo Caballero/Getty Images; Rue La La
Name: Natalie Suarez
Blog: Natalie Off Duty
M.O.: Completely inspired by the “model off duty” on-the-go lifestyle, her eclectic, unique look has launched many successful design collaborations sold in top retailers around the world.
Why we love her: She’s a jack-ess of all trades, and her blog oozes style in an unconventional way. Her look is eclectic and cool, but never contrived. And everything she puts on seems to be made just for her.
Get the look (on a budget): Emulate her boho vibes with a breezy romper in a retro or romantic print. Accessories should be basic but not boring – and definitely black.
Credit: Donato Sardella/Getty Images; Rue La La
Name: Rumi Neely
Blog: Fashion Toast
M.O.: Her particular style of blogging – photo-heavy posts featuring cool clothes and model poses – influenced the next generation of bloggers. She leveraged her dedicated following to launch her own made-in-L.A. fashion line, You Are Am I, a collection of slip dresses, tap pants, and distinctly cut tees.
Why we love her: She loves the 90s and emulates it so well. Her minimalist aesthetic is expertly executed, as seen in her fashion line, which is full of staples from the era.
Get the look (on a budget): Add some edge to the off-the-shoulder trend by pairing it with high-waisted skinnies in a dark or distressed wash. A sleek silver choker and black booties tie everything together.
Credit: Kirstin Sinclair/Getty Images; Rue La La
Name: Zanita Whittington
Blog: Zanita Studio
M.O.: This creative, photographer, model, and all-around influencer is a staple in the fashion community. Having garnered partnerships with the likes of Louis Vuitton, Jimmy Choo, and more, Zanita’s blog has gained international popularity. She shares her relatable yet upscale style and constantly proves that you can push the creative boundaries.
Why we love her: Her creative wardrobe exudes a certain playfulness. In loose silhouettes, bright prints, and funky shoes, she’s reminiscent of a modern-day Carrie Bradshaw.
Get the look (on a budget): Opt for a lacy LWD to emulate her feminine look. Choose a dainty necklace with personal meaning (à la Carrie), and finish with a bold pop of color – preferably in a vintage shoulder bag or pump.
By Kasey Rowe, Fashion Editor
