We’re here for a super-glossy eyelid, a colorful cat-eye, and a rust-tinged sunset effect – especially in fall – but the latest eye trend sweeping Hollywood could be the most flattering one of the season. The reason is simple: It mimics the tones and level of shine that frame the face to create a polished, cohesive, and wildly pretty result. That’s right – the latest technique in makeup matching calls upon something new: your hair.
The striking trick is simple in its subtly, as Chanel celebrity makeup artist Kate Lee tells us; the color doesn’t have to be overtly intense to create an interesting look. It’s all about playing up the tones that already exist within your ‘do, then matching the finish and style for a look that’s incredibly chic.
Check out some of the most beautiful iterations of the trend that have been catching our eye lately, ahead. Spoiler: Kim Kardashian, Jessica Chastain, and Gabrielle Union are just a few of the celebs that’ve taken to the trend.
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Lee used Chastain’s strawberry-blonde hair to inspire the makeup look here. How? The artist told us she picked a warm and slightly shimmery gold to pick up the blonde tones in Chastain’s hair – Chanel’s Ombré Premiere Eyeshadow in Memory – while also brightening her complexion.
“Using a shade that has shimmer makes it very easy to blend,” she says. “It also reflects the light, so it doesn’t look heavy – it’s neutral, but interesting.” Notice that the tone and shine level is perfectly matched.
Kim Kardashian shows us that the trend also works with light locks. The shimmery, icy shadow here mirrors her long, flowing platinum waves perfectly.
Not all brunette hair is the same – far from it! – which makes finding the right tone very important. Emily Ratajkowski’s look is particularly stunning, as it incorporates copper tones to match her warm brown strands. See: The shadow on her top lid ignites her highlights, while the bottom lash line brings out the darker brown in her roots and bottom layers.
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Remember what we said about texture? Celebrity makeup artist Patrick Ta created a sultry shadow look on Adriana Lima, giving her smoky eye major shimmer to match her insanely shiny hair.
Gabrielle Union shows that you can also mimic the shape of your hair. Translation: Her deep, dark cat-eye shape gives the same structural feeling as her sleek, low pony.
A-list artist Hung Vanngo recently gave Rita Ora a stunning shadow look that incorporated the singer’s sunny highlights and her darker brown undertones. Bonus: It also matched the shine-free texture of her lived-in curls, providing a cohesive feeling to the matte shadow.
Ta put this trick to work on Alessandra Ambrosio, and the result is perfectly coordinated and incredibly flattering.
Ta also gave red carpet newbie Jasmine Sanders a minimal-makeup look that played up her bright, sun-kissed hair and her gold Moschino dress. The shadow of choice? Buttery gold that mimics the shiny texture, of course.
This article was written by Megan Decker from Refinery29 and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to firstname.lastname@example.org.