Summer's 7 Biggest Beauty Trends
Credit: Victor VIRGILLE/Getty Images

Summer’s 7 Biggest Beauty Trends

PureWow

Okay, we waited a really long time for summer. Now that it’s here, we’re jumping in, cannonball-style. Make the most of every glorious sunny day with these seven beauty trends that are sure to rule the next three months.

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Cobalt Eye Shadow

Bright eyes have been trending since spring hit. But as we move into summer, cobalt is standing out as a front-runner (thanks, KKW Beauty).

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Lip Gloss

See ya, matte lips. Lip gloss is back in the best way. From clear formulas to holographic finishes, as long as it’s shiny, anything goes.

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Colored Mascara

Blue, purple, red – nothing is off-limits. And it’s more wearable than you think. Go extra bold by using a white lash primer first or just add a subtle tint by applying it over your first coat of black mascara.

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Rhinestones

Glitter? That’s so last year. This summer is all about literal crystals. Press them into nails for a subtle nod to the trend or stick them along your lash line for something a little more extra.

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Blunt Bobs

Meet the It hairstyle of 2018. It seems like every celebrity has chopped their locks into a sleek blunt bob over the past few weeks, and we’re so here for it. Who needs beach waves when sleek strands look this amazing?

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Body Highlighter

When Rihanna says something is in, we listen. She started the trend with Body Lava and now other brands like Kopari and  The Body Shop are following suit. Apply liquid highlighter to your collarbones and shoulders and you’ll look like Riri in no time.

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Cleopatra Eyeliner

Black eyeliner never goes out of style, but this summer it comes full circle, literally. Rim both top and bottom lashes with a waterproof kohl liner and wing it out on the inside and outside corners for a nod to the pioneer of eyeliner herself: Cleopatra.

 

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