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Last August, former MTV writer Darcie Wilder tweeted about the sudden abundance of a very particular salmon-y shade of pink within the fashion and graphic design spheres. The tweet went viral, soon after spawning a myriad of think pieces about why the hue – dubbed “millennial pink” – had become so ubiquitous. In the time since, and as the millennial pink teeters toward eruption, the industry has anointed a number of colors as its replacement, including pineapple yellow, dreamy lilac, and a minty fern green. But we’re here to submit a different successor, safety orange, as evidenced by the Spring 2018 runways in New York.
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We first spotted the blinding brightness in Tom Ford’s collection on Wednesday evening on a sporty, glossy tracksuit that stood out from the rest of the range’s more elegant neutral tones. Then came a high-necked dress at Calvin Klein, a bodycon and bralette at Chromat, a slinky tank at Sies Marjan, and, of course, at Rihanna’s Fenty x PUMA, the latter of which leaned into the color and leaned into it hard. Not only did the color comprise a number of head-to-toe looks on the runway, but it also made an appearance on linings, toggles, caps, and even a few boots. After all, what Rih says, goes, so if you had absolutely any doubt that safety orange was going to hit it big by spring, Fenty x PUMA just carved it out in stone. Prepare your think pieces accordingly. See it all below.
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This article was written by Maura Brannigan from Fashionista and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to firstname.lastname@example.org.