Local Style: Kristin Catasso of Rue Miami

Rue Miami

Ocean views. Endless palms. Sultry everything. Rue Miami is here, giving you insider access to the best local spots in the city. To celebrate our Miami debut, we sat down with Kristin Catasso, Director of Brand Partnerships for Rue Miami, to talk all-out shopping crawls, Marilyn Monroe’s Miami cameo, and what to do when the spring breakers flood into town.

Rue La La: Everyone knows that Miami’s style is distinct. How would you describe it?
Kristin: Lots of vibrant colors. Plus, open-toe shoes and white all year long, because you can.

Rue La La: Which five stores are essential for an all-out Miami shopping crawl?
Kristin: The Webster, where you can sip champagne or wine while shopping, the Bal Harbour shops for those high-end European designers, Big Drop for the haute hippie look, Brown’s Apothecary for skin and hair products (you can also get a great mani/pedi there), or do it up big at the internationally-known Aventura Mall.

Rue La La: What’s a secret local spot that our Members have to know about?
Kristin: Cafeina, hands down. It’s an indoor/outdoor lounge and art gallery in the Art District. It feels like Soho, circa the ’60s.

Rue La La: Tell us about a style trend that makes you say, “That’s so Miami.”
Kristin: The overtly voluptuous mannequins that adorn our storefront windows.

Rue La La: So many movies and TV shows are set in Miami – and have incredibly stylish characters. What’s your favorite and why?
Kristin: How can you go wrong with Marilyn Monroe in Some Like It Hot? My favorite scene is where she’s singing a solo of “I Wanna Be Loved By You” in front of the orchestra with a clinging, see-through, gauzy dress adorned with iridescent sequins, shimmering beads, and crystals covering up all the right parts. It was absolutely stunning! A designer today could take that same look from Billy Wilder’s 1959 flick, replicate it, and have it still be relevant in Miami and beyond.

Rue La La: Miami is known for its adventurous, less-is-more style. What’s a fool-proof outfit for a day at the beach?
Kristin: If you’re at the beach all day, make sure you have a great cover-up, fun sandals, and a colorful head scarf or hat so you can transition right to the bar and indulge in some mojitos during happy hour.

Rue La La: Speaking of style, how would you describe your personal style?
Kristin: I like the look and feel of a tailored and fitted European designer.

Rue La La: Fabrics are so important in selecting clothes to wear in Miami. Is there a treasured, heat-friendly item in your closet? What’s its story?
Kristin: One of Vivienne Tam’s recent runway collections featured an amazing 3/4-length jacket adorned with hand-stitched silver Buddhas around the cuff, collar, and down the front lapel. I fell in love with it, but found out it was made of wool, so I’d hardly ever be able to wear it in South Florida. Months later, I was in Soho for a business meeting and passed Vivienne’s store while walking to an appointment. I went in to look at the jacket up close and personal and found out that they had recut the jacket in linen! Perfect for Miami weather. It was a little over the top, so I called my husband back in Miami and he surprised me with it for my birthday. It’s a classic piece that I’ll have forever.

Rue La La: Last of all, and maybe most importantly, when the spring break-ers flood into town, where do the locals head?
Kristin: Home.


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