Yesterday, lingerie label La Perla came under fire for one of its SoHo storefront displays. The controversy was sparked after a passerby, entrepreneur Michael Rudoy, tweeted an image (which later went viral) captioned, “How does #LaPerla think ribs on a mannequin is ok?!”
Within hours of the initial tweet, La Perla took to Twitter to announce that the mannequin had been taken down and would “not be used again by any La Perla boutique.”
Now, this isn’t the first time mannequin size has been an issue. JCPenney, Zara, and many other brands have been criticized for similar offenses in the past. What sets La Perla apart, however, is how swiftly it was to act. Personally, I’m giving the label props for such a punctual – and respectful – response. Its social media team definitely proved that 140 characters can buy you class when it comes to controversy.
By Jillian Hudon, Staff Writer
What do you think about La Perla’s response? Tweet us at @ruelala to share.
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