John Varvatos: 13 Years of Style for the Guy's Guy

Uniting the world of craftsmanship and refined tailoring with a rock ‘n’ roll aesthetic, John Varvatos has been part of the American design scene since 2000. Over the past 13 years, the brand has come to represent an entire lifestyle, including tailored clothing and accessories as well as edgier lines like John Varvatos Star U.S.A. and Converse by John Varvatos.

What else has this tough-guy label accomplished? Oh, you know, just multiple design awards from the CFDA and GQ Magazine


June 2000: Launch of John Varvatos Collection

July 2000: CFDA Perry Ellis Award for New Menswear Designer

September 2000: Opening of first store in SoHo

June 2001: CFDA Menswear Designer of the Year

September 2001: Launch of Converse by John Varvatos

November 2002: First annual Stuart House charity benefit

March 2004: Launch of John Varvatos fragrances

March 2005: Start of iconic music campaign series featuring legendary musicians

June 2005: CFDA Menswear Designer of the Year

February 2006: Launch of John Varvatos Star U.S.A.

December 2007: GQ Magazine Designer of the Year

April 2008: Opening of Bowery NYC Store

April 2009: Launch of SiriusXM Radio show

September 2010: John Varvatos celebrates its 10th anniversary

September 2011: Launch of U.S.A. Fragrance

August 2012: Launch of U.S.A. boys collection

September 2013: John Varvatos will celebrate its 13th anniversary

Our John Varvatos Boutique, opens Monday, August 26, at 11AM ET.

By Brianna Lapolla, Staff Writer

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