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Let’s Get Nautical: 5 Iconic Coastal Brands for Your Inner Prep

A special kind of preppy dominates the New England style scene. From croquet whites to Breton stripes, seafaring style is designed to take you from the Newport mansions to Nantucket beaches with ease. But even if you don’t live on the water, you can still achieve the look – with a little help from these quintessential labels.

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Jack Rogers

If you’ve set foot on the Eastern Seaboard, you’ve seen these whipstitched slides. (Think of them as the polished version of flip-flops.) These sandals are often spotted at country clubs and sailing regattas up and down the Atlantic Coast. Want to go the extra nautical mile? Spring for cork wedges.

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vineyard vines

No New England closet is complete without a tiny pink whale. The classic half-zips? Made for chilly sunset sails. And those quirky, starfish-covered bow ties? Just right for summer nuptials on the shore. Basically everything about this family-owned label makes us (and the beloved logo) smile.

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Lilly Pulitzer

When it comes to fun (and functional) entertaining, these colorful patterns are the life of any preppy party. But only die-hard fans know that the word “Lilly” is hidden in every bold print. See if you can find it the next time you’re unpacking that chilled rosé at beachside happy hour.

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Brooks Brothers

As the country’s oldest clothing retailer, it doesn’t get much more blue blood than Brooks Brothers. One of its signatures? An ultra-soft, slim-fit polo that’s relaxed enough for a clambake and sharp enough for the yacht club.

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Sperry

The original boat shoe’s claim to fame? White soles – something that the boating type appreciates (no scuffs!). Whether you prefer canvas or leather, you can expect smooth sailing in the style department. Hey, if they’re good enough for this Cape Cod–loving president

By Sophie Dodd, Staff Writer

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