Going, Going, Gone Viral: Marc Jacobs Loves Diet Coke

As the new Creative Director for Diet Coke, Marc Jacobs has been tasked with celebrating the company’s 30th birthday in Europe. And based on this video, “celebrating” means Marc stripping down in a photo booth (don’t worry, it’s still SFW). For a man who’s almost 50, we say: if you’ve got it, flaunt it.

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