Fashion Week Insiders: The Prep Artists

Our NYFW Insider series profiles the behind-the-scenes talent – hair stylists, makeup artists, publicists, show producers, journalists – who make New York Fashion Week a reality. Part 3 of a 3-part series.

NYFW Insider: Haidee Findlay-Levin
Freelance fashion editor, fashion consultant, fashion writer, and stylist.

Fashion Week, according to Haidee:

“It begins before Fashion Week kicks in: Consulting on a collection, casting, and prepping some shows. Then it’s heads down, day and night with solidifying the looks, run of show, fittings, makeup, and hair tests until it’s showtime. So that’s me as a stylist and consultant. Then my job as an editor and writer begins. I run from show to show and try to catch up at showrooms of shows I have missed. Now I am looking at other shows with a fashion editor’s eye, sifting through trends and ideas for shoots, and often formulating stories if I am writing any reviews.”


NYFW Insider: Elie Camoro
Master hair stylist/educator at Frederic Fekkai.

Fashion Week, according to Elie:

“Fashion Week is about being part of an all-star cast of stylists from all around the world and having the pleasure to be the artistic hands to the most brilliant designers in the world. My day starts at 9AM in the salon taking care of editors, socialites, and getting my fashion clientele ready for the shows, then running out, studio bag in hand, to be backstage at the shows. Then I head back to the salon to finish my day for the clients getting ready for the parties.”


NYFW Insider: Gina Edwards
Manicurist/nail artist with the Kate Ryan Agency.

Fashion Week, according to Gina:

I meet with the designer and we select the nail color and style for their collection. My team and I prepare the nails on the models a few hours before the show. Then each day, I reconfirm my team and make sure I have everything I need in my case.”


NYFW Insider: Viktorija Bowers
An NYC-based makeup artist, keying [acting as head makeup artist] at all of the ELLE magazine Style 360 shows.

Fashion Week, according to Viktorija:

“Prior to shows, I will meet with every designer and conduct makeup tests that will decide on the direction and look of the shows. I will then create face charts and do a demo with my team the day of the show for them to recreate. First call time for my shows is usually around 9AM. It is like a constant changing of the guard with new models coming in, and once a show is done, preparations for the next one begin. It’s an exciting, adrenaline-pumped experience that I like very much. Besides doing makeup and making sure everything runs smoothly, I spend some time talking to bloggers, TV crews, and magazine beauty editors about trends and inspiration for the look and the upcoming season.”


Lauren David Peden writes for Rue La La as a Contributing Editor. To read the full series of interviews, start here.


Fashion Week Insiders: The Media