From Egypt with Love: The Story Behind Those Coveted Threads


Since its commercialization in the 1800s, cotton has prevailed as Egypt’s biggest cash crop. The secret behind this luxe fabric’s super softness? Its inordinately long natural fibers, which allow for finer yarns without sacrificing strength. It’s also resistant to wear (growing softer with every wash), and can absorb deeper, brighter dyes.

Well, we’re officially ready to sink in.

Our Egyptian Cotton: For the Luxe Bed & Bath Boutique opens Friday, July 26, at 3PM ET.

Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.


Show Us Your Shoes. Win Credit to Shop (For Real).