‘Clean Beauty’ Is Trending. Here’s What It Means
Credit: Squaredpixels/Getty Images

‘Clean Beauty’ Is Trending. Here’s What It Means


Credit: Squaredpixels/Getty Images

We’re all about healthy eating (most of the time, anyway) and reducing our exposure to toxins at home, but lately, we’ve been hearing the word “clean” thrown around a lot when it comes to our beauty routine. And to be honest, we’re kind of confused. We did some research to find out what the term really means (and whether it’s worth buying into).

Q: What does “clean beauty” actually mean?

A: While there’s no official definition, most skincare experts agree that “clean beauty” means using nontoxic ingredients (think: ingredients you can actually pronounce and recognize). And while there’s often a focus on natural ingredients like plant extracts, safe lab-made ingredients can also make the cut.

Q: So, what should not be on the label?

A: Proven or suspected harmful ingredients like parabens, sodium lauryl sulfate, triclosan, and synthetic fragrances and dyes.

Got it. And should I buy into the “clean beauty” hype?

A: Well, yes and no. Opting for nontoxic ingredients in your skincare and makeup is always a good idea. “These ingredients are safe for your skin and will not cause long-term skin irritations,” Dana Roberts, founder and owner of Maile Organics, tells us. But here’s the thing – the beauty industry is actually pretty unregulated, meaning there’s no law that says who can use the word “clean.” 

Tricky. So, how the heck can I try it?

A: Making sure that you’re actually using “clean beauty” products takes some research. Scan the labels for any of the big offenders listed above or, alternatively, find a couple of brands that you trust and stick with them. (FYI, we like Tata Harper, goop, and True Botanicals.) 

Anything else?

A: Putting on an all-natural moisturizer won’t magically give you Meghan Markle’s glowing complexion (sorry). “Clean beauty is a way of life,” says Roberts. “Just like one salad won’t make you healthy overnight, clean beauty is an additional part of a clean lifestyle.” (But hey, it can’t hurt to try.)


This article was from PureWow and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to legal@newscred.com.


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