In September, Natacha Ramsay-Levi proved that she could perfect Chloé’s dreamy bohemian aesthetic when she presented a series of prairie frocks, faintly-colored linens, and relatable accessories as a part of her debut collection for the French label. Now, the newly minted creative director has further cemented her vision of the Chloé woman in her inaugural campaign, which includes a short film, directed by Steven Meisel, and a series of freeze frames that have been captured from it.
Shot in the golden light of day, the campaign video contains glimpses of women (models) and a ridiculously cute vizsla puppy moving about on the steps of a city street. Their unscripted movements and flouncy dresses are paired with the motorcycle kick that Ramsay-Levi added to Chloé’s ultra-femme design DNA – see python booties and slim velvet suits. The camera acts as a curious passerby, documenting the models’ well-dressed interactions and zooming in on certain individuals. The resulting stills harken back to the brand’s previous sun-drenched campaigns under Clare Waight Keller, which often featured free-spirit girl gangs draped in billowy clothes.
See Chloé’s complete Spring 2018 campaign in the gallery here.
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