Celebrate Mom: Gifts for Mothers Expert and New

In case you were wondering, Mother’s Day didn’t just form out of thin air. Its beginnings are credited to Anna Marie Jarvis, daughter of Ann Jarvis, a Civil War–era social activist whose Mothers’ Day Work Clubs aided both Confederate and Union solders. After her mother’s death, Anna Jarvis passed out carnations (now the traditional Mother’s Day flower) to each congregation member at her mother’s church in West Virginia. She embarked on a campaign to make Mother’s Day a recognized holiday, which she achieved in 1914.

There you have it. Now, on to the fun part – the shopping. Whether she’s your mom, grandmother, step, part-time, or pseudo-mother, show your appreciation – because with all the battles you put her through, she cared enough not to throw her arms up in the air and say, “F$%& this, I’m out of here.” Phew. Thanks, Mom.



Our What a Mom Wants: Gifts for Mother’s Day Boutique opens Thursday, April 4, at 11AM ET.

By Julia Ivins, Staff Writer

Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.


Alexander Wang Jumps on 'See Now, Buy Now' Bandwagon