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How Who What Wear Evolved from a Fashion Newsletter into a Clothing Brand

It's been ten years since two former Elle editors started Who What Wear as a daily e-newsletter. Now? They're launching a collab with Target.

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Dare to Flare: 3 Non-70s Ways to Style the Trend

This season, we’re styling flares in three out-of-the-box ways – and there’s nothing Studio 54 about them.

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Hello, February: What’s New & NOW This Month

Break out your planner – we've rounded up this month's need-to-know events right here.

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Get Up Close & Personal with Valentino’s Couture

There's something so timeless about Valentino's latest couture creations – much like the ancient classics that inspired the collection.

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Cindy Crawford Announces Retirement

The supermodel, who turns 50 this month, is giving up life in front of the camera after a career spanning more than 30 years.

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#OOTD: Look de Pernille Modernizes a 1950s Color Combo

Today, we're totally obsessing over this look. Click in to see why.

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5 Classic Handbags Worth the Investment

"Investment piece." You know the phrase well. And these covetable bags? They're actually proven to hold their value.

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How to Wear Short Boots Without Sacrificing Style for Warmth

Ankle booties are the heavy hitters of your winter shoe rack – but you might be tired of wearing them day in, day out. Here's fresh style inspiration.

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The Fashion Blogger Who Started as a Model

Get to know one of the fashion blogging world's OGs: Natalie Suarez of Natalie Off Duty.

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YSL Museums Are Opening in Paris & Marrakesh

The lure of fashion museums is still strong – and this announcement from French luxury house YSL proves it twofold.

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12 Books to Read If You Want to Work in Fashion

If you're seeking to gain a broad understanding of the fashion industry and how it works, we suggest beginning with these 12 foundational texts.

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Runway Report: Modern Romance Steals Hearts (& Closets)

Romantic style isn't just frills and lace anymore. Whether it's glamorous, innocent, or edgy, there are so many ways to rock the trend.

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Kendall & Kylie Jenner’s New Fashion Line Is Really Pretty

Are the Jenners the new Olsens? Their new fashion line would having you thinking it's majorly possible. Take a look.

The Curators

Jared Circosta

Lead Web Developer

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Arash Hadipanah

Alexandra Ryan

Styling Director

Ten years ago, I launched a personal shopping business. It was my gateway to styling, from editorial shoots to film sets and, finally, e-commerce. I’m a tomboy at heart, so naturally I have a soft spot for the perfect grey fitted sweatshirt and a great pair of flats.

Alicia Lund

Anton Mitkovets

Amy Breckenridge

Style Blogger

By day, I’m an executive assistant at Rue. And by night, you’ll find me posting to my personal style blog, Cupcakes & Couture. I’m a lover of all things feminine and whimsical, I’m a collector of vintage designer handbags, and I’m constantly striving to achieve that effortless Parisian-chic look.

Andrea Missert

Anna Kuchinsky

Ashley Bell

Bari Schorr

Beauty Director

As a born-and-bred New Yorker, I’ve been immersed in style my whole life. I learned the trade at Bloomingdale’s, then moved on to Saks Fifth Avenue, Burberry, and Ralph Lauren. Now, after more than 20 years in luxury retail, I head up Rue’s constantly growing beauty and shoe department.

Brianna Lapolla

Caroline Mauro

Senior Stylist

My first foray into styling was a stint in the wardrobe department on the show What Not to Wear. I often find inspiration in street style, with my personal look skewing on the sportswear and androgynous side. Head-to-toe black? I’m all about it. If you see me with a bright lip, be concerned.

Carolyn Bothwell

Carolyn Schultz

Cassandra Connors

Cassouki Chouramanis

Chrissy Makkas

Chrissy Waters

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Corp IT

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Denton Tarver

David Techholtz

Elizabeth Burns

Fashion Editor

My career started in personal shopping, where I worked with a global set of well-heeled clients to furnish their wardrobes and homes. That led me to the world of fashion editorial, first at Lucky and now at Rue. I’m a storyteller at heart, whether it’s curating an icon’s style or capturing trends. Outside the office, you’ll find me wandering the halls of the Met.

Emily Jenny Choulaghians

Emily Ketterer

Emma Lifvergren

Stylist

When it comes to my style aesthetic, I’m constantly inspired by things other than fashion (think old movies, the book I’m currently reading, and architecture). I dress for my mood, so it’s not unusual to see me in leather and Dr. Martens one day, and penny loafers and a cardigan the next.

Erica Mace

Jacy Pillitteri

Janet Lee

Jess Huckins

Jessica Smith

Jillian Hudon

Joanna Berliner

Editor-in-Chief

For nearly a decade, I’ve worked in e-commerce telling style stories. The ones that stand out most? They go deeper than just trends. Think the history behind a Turkish rug or the craft that goes into a pair of Italian boots. That said – you won’t find me taking my own personal style too seriously. If it surprises and delights me, I’ll wear it.

John Camilleri

Creative Director

With more than 20 years in the fashion industry, I’ve worked on everything from mass-market brands to high-end advertising agencies. My kind of men’s style is all about refined simplicity – easy, accessible, and not overthought. Right now, I’m super excited about the all-American look and the iconic labels and personalities that bring it to life.

Julia Ivins

Julianne Lowell

Kasey Rowe

Fashion Editor

I’ve spent the past few years translating street style, high fashion, and pop culture into shoppable experiences on Rue. At my core, I am a visual storyteller with a knack for finding low-ticket items that look expensive. In my free time, I obsess over all things home. My dream Saturday? Antiquing in the morning and trying a new recipe at night.

Keir Cullen Janey

Kim Watson

Lauren Shimmel

Lauryn Paiva

Lindsay Lambert

Lindsey Doolittle

Liz Schneider

Loredana Buonopane

Fashion Director

I’ve been a fashion editor for fifteen years, freelancing for publications including WWD, Teen Vogue, W, Marie Claire, Glamour, and Lucky. My love for the business extends into styling, too. I especially love vintage shopping and going to flea markets. Fun fact: I once ran a vintage booth on the weekends just for fun.

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Mairead McGonagle

Michael DiLorenzo

Natasha Iwanow

NetOps NetOps

Nicole Andrew

Rima

Renata Certo-Ware

Rue Staff

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Rue Bio Here.

Sandra Manzanares

Santiago Mora

Shaina Malkin

Ssimmons

Susie Kostaras

Managing Editor

For more than five years, I’ve bounced between content and e-commerce roles – and I’m most excited when combining the two. I have a passion for uncovering stories, from the humble roots of iconic labels to the ever-growing clean beauty movement. Not surprisingly, I’m a sucker for stylish coffee table books.

Tracy Metro

Vanessa Deleon

Victoria Golden

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