Rue La La
Credit: Rue La La

The New Burt’s Bees Makeup Line Goes Way Beyond Its Beloved Lip Balm

We’ve always relied on Burt’s Bees for a natural, wholesome approach to beauty. Truth is, you probably have a tube (or two) of its beloved beeswax lip balm swimming in your purse right now. Recently, the brand expanded its horizons – right into our makeup bag – with a full line of color cosmetics. And like all Burt’s Bees products, it’s formulated without parabens, petrolatum, phthalates, SLS, or silicones. Did we mention they never test on animals? Win-win for all! Here, get up close and personal with the new line.

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Start with a Glowing Base

The first step to achieving a radiant look is applying the Goodness Glows Liquid Makeup. In 12 different shades, the full-coverage formula will leave your skin feeling hydrated and nourished (but never oily). Next, get rosy-cheeked with the Blush, a lightweight powder that applies easily and blends evenly. Then, brush on the Nourishing Mascara, which lengthens and moisturizes your lashes all day.

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Finally, Perfect Your Pout

Now, for the collection’s crème de la crème: its 100% natural Glossy Lipstick. Ideal for everyday wear, the creamy formula will leave your lips feeling smooth and soft. Want a shade as natural as its ingredients list? Go for Nude Rain. It’s a versatile hue that complements a broad range of skin tones – as demonstrated by our associates below. To apply it, our makeup artist Rachel B. suggests using a small brush.

Ready to reveal your natural beauty? Set your sights on the full collection at NotSynthetic.com.

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Freebie alert: We’re giving away limited-edition Burt’s Boxes – full of feel-good beauty picks – to 25 lucky winners (and you could be one of them)*. To enter for a chance to win, visit our Instagram page or email naturalbeauty@ruelala.com.

By Claudia Williams, Staff Writer

*NO PURCHASE NECESSARY. Purchase does not improve your chances of winning. Alt. means of entry by emailing naturalbeauty@ruelala.com. Natural Beauty Sweepstakes is open to the legal residents of the 50 United States and D.C., ages 18 or older or the age of majority in legal resident’s home state at the time of entry. Void outside the United States, in Canada, in Puerto Rico, and wherever else prohibited by law. Entry period begins at 11:01:01AM ET on 11/13/17 and ends at 10:59:59AM ET on 11/20/17. Click here for Official Rules. Sponsor: Rue La La, a division of Retail Convergence.com, LP, 20 Channel Center 3rd Fl., Boston, MA 02210.

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