Behind the Bags: A Chat with Bella Bag Founder Cassandra Connors

It’s no secret that we have a little (who are we kidding – a huge) couture obsession. And Cassandra Connors, well, let’s just say we’re kindred spirits. Founder and director of Bella Bag, the second-largest online seller of authentic, pre-loved luxury handbags and accessories, Connors knows a thing or two about vintage treasures. Here, we sat down with the business-savvy bag-lover to talk about our mutual love of arm candy.

Bella Bag was such an inspired idea – how did it all come about?
I felt that there was a huge demand for authentic pre-owned items, but at the time no one was doing it. I started off testing the idea by selling a few of my own bags, and when I found that women really loved it, I began to build a brand that was completely centered on the cornerstone of authenticity.

Where do the incredible handbags on Bella Bag come from?
From everyday women! Women sell their bags to Bella Bag from all over the world using the sell-your-bag button on and we also accept walk-ins in the store. So many ladies have classic-style bags in the back of their closets that they aren’t using, or items that they received as a gift, but weren’t their style.

What does a luxury bag mean to you?
To me, a luxury bag can change your whole attitude, even your day, as a result of how you feel about yourself. I know that when I put a beautiful bag on my arm, I feel more beautiful inside and outside immediately, especially when I know it’s an authentic bag (read more about her 13-step authenticity process tomorrow). We have a saying at Bella Bag: “Be Yourself, Be Authentic, Be Bella.” To me, this expresses the sentiment that not everyone has the same taste, that adhering to your own personal style should always be primary.

Tell us about your closet. We bet it’s amazing.
Ha! I love my closet, but honestly, I don’t know that everyone would. I fill my closet with things that are exciting to me, and comfort is definitely important, too. I adore Theory and BCBG, as well as Catherine Malandrino and Stuart Weitzman shoes. As far as my handbags, I usually steal one from Bella Bag every couple of months, but definitely need a few staples: a great evening clutch, an oversized hobo, and a structured tote.

We have to know – how many luxury bags do you personally own?
I am lucky enough to own all of the 500+ bags at Bella Bag!

We’re sure you probably try not to play favorites, but what labels do you adore the most?
YSL, Chanel, and definitely FENDI.

Find your perfect Bag in our From the Reserve: Balenciaga, Gucci, & More Boutique, opening Saturday, August 18, 2012 at 11AM ET.

By Keriann Coffey, Associate Blog Editor

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