Rue La La

Louboutin Red to Hermès Orange: The Story of 5 Iconic Hues

When we think of our favorite labels, specific hues come to mind. But how was each brand’s color decided on? Read below for the history behind five of them.

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Christian Louboutin Red

In 1993, Louboutin wanted to add a little extra pop to his shoes. So, on a whim, he grabbed his assistant’s red nail polish and painted their soles.

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Hermès Orange

Due to a paper shortage during WWII, the only bags Hermès’ founder could get his hands on were orange. The rest, as they say, is history.

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Veuve Clicquot Yellow

The telltale sunny-hued label was made to grow gradually darker over the years to differentiate varieties in dimly lit wine cellars.

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Tiffany & Co. Blue

Tiffany’s first introduced robin’s-egg blue in 1837. It was chosen to symbolize the brand’s elegance and exclusivity.

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Barbie® Pink

The girly Pantone® 219 C has been a trademark since Barbie’s first heels were splashed with the hue.

By Brianna Lapolla, Associate Content Editor

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