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There is only one rule of makeup, which is that there are none. Foundation diehard? Allow us to direct you to our favorite ones. More the fiercely fresh-faced type? Here’s the skin-care routine that will make you glow. We don’t subscribe to the narrative that either one is better, or braver, than the other.
That said, we’ve noticed an uptick in celebrities who have been jumping on the no-makeup train — led by the patron saint of cosmetics-free complexions, Alicia Keys. But that’s not to say all of Hollywood is kicking its eyeshadows to the curb. Plenty of celebs still sport bold beauty looks on occasion, and also have their moments of free-facing it. Not only does it keep us guessing, it also shows us all the ways we can use makeup to enhance or highlight our features.
Ahead, check out some of our favorite celebs with and without makeup. It’s not brave, it’s not a reason to gossip, it’s not revolutionary — it’s just makeup.
Credit:@heidiklum / instagram
The model, who loves to express herself with makeup, posted a side-by-side selfie to show her fans her gorgeously bare pre-Grammys face (seriously, how can we get that glow?) versus her red carpet-ready smoky eye and pink flush.
Credit: Laura Cavanaugh/Getty Images.
For almost two decades (!) we’ve been amazed by this Victoria’s Secret Angel’s beauty looks — and have a feeling that sentiment will hold true for years to come.
Credit: @adrianalima / Instagram. We’ve seen Lima boxing
sans makeup all the time, but her this snap of her celebrating the holidays back home in Brazil feels extra-low key.
Credit: Lars Niki/Corbis/Getty Images
Keys has worn some glam makeup looks throughout her career — like this one. Then, she publicly declared that she was done with makeup. “I don’t want to cover up anymore,” she said. “Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing.”
Credit: C Flanigan/FilmMagic. The singer has stayed true to her word, rocking only a messy topknot and bare (and
glowing, we might add) skin since.
Credit: Cindy Ord/Getty Images.
A Hollywood veteran — with an acting career that spans more than two decades — Paltrow is no stranger to the makeup chair. In her daily life, she usually opts for a natural, bronze-y look.
Credit: @gwynethpaltrow / Instagram. In celebration of her 44th birthday, the actress uploaded this #nomakeupselfie to Instagram. She
told us she’s been inspired by the no-makeup movement, saying that she likes the message behind it: This is me. This is what I look like. This is where I am in time, and I embrace it.
Credit: Michael Stewart/WireImage.
Ah, the queen of contour. Between the K-clan’s line of hair and makeup products and her countless headline-garnering looks, Kardashian has certainly made a name for herself in the beauty biz. Are we surprised her daily routine is comprised of a casual 25 products?
Credit: Bertrand Rindoff Petroff/Getty Images. That’s why, when Kardashian stepped out for the Balenciaga fashion show in Paris
with a stripped-back makeup look, the entire internet sort of lost it.
Credit: Angela Weiss/Getty Images.
She’s our long-standing favorite person to follow on Twitter and we love the model’s unfiltered approach to everything in life — her beauty routine included.
Credit: @chrissyteigen / Instagram. In quite possibly the cutest picture to ever grace the world, Teigen shared this moment with baby Luna — with matching baby-soft, makeup-free skin to boot.
Credit: Steve Granitz/WireImage.
When it comes to beauty, Cox is our hero. (And not just because she slays a red carpet like no other.)
Credit: @lavernecox / Instagram. In an
Instagram post, she wrote: “As an actress and a woman, I love being able to transform, to switch up my look when I want to with wigs, weaves, and bundles aplenty. I love this, too. It’s about choices and options.” Amen.
Credit: Sylvain Gaboury/Patrick McMullan.
In the last two years, the singer, actress, and dancer has won over our hearts with her willingness to take beauty risks — including doing her own makeup for red carpet events.
Credit: @Zendaya / Twitter. What’s even better, though, is how she strips down from the glam — and claps back at haters who, well, hate. When user @JaeBasstv recently
tweeted that he was “hurt” by how different Zendaya looks without makeup, she quickly responded with a flawless makeup-free selfie, saying, “Terrifying honestly…”
Credit: George Pimentel/WireImage.
America’s favorite funny girl isn’t afraid to have real beauty conversations — in her own comedic way. To wit: her brilliant music video “ Girl, You Don’t Need Makeup.”
Credit: @amyschumer / Instagram. And she doesn’t — and neither does anybody else.
Credit: Gilbert Carrasquillo/Getty Images.
Known for her statement-making beauty looks (like countless hair and lip transformations), Jenner has quickly become the face of Insta-famous makeup.
Credit: @kyliejenner / Instagram. In an Instagram post, a fresh-faced Jenner revealed her bare skin — adorable freckles and all — proving that she is just as beautiful sans contour.
Credit: David Becker/Getty Images.
In terms of hair and makeup (and, actually, everything else, ever), Queen B can do no wrong. Even other celebrities geek out in her presence, so we’ll just leave it at that.
Credit: @beyonce / Instagram. Okay, okay, technically Bey is wearing
some makeup here, but she did ditch all her other products — mascara, eyeliner, shadow — for a super-striking look that lets her gorgeous skin shine.
Credit: Karwai Tang/WireImage.
The singer is as known for her signature cat-eye as she is for her gut-wrenching lyrics and a voice that could make angels cry.
Credit: @adele / Instagram. But Adele can easily ditch the statement eyeliner — and all other makeup — for
Instagram. And we dig it, big time.
Credit: Jeffrey Mayer/WireImage.
We flip out every time the pop star ditches her classic red lip — and totally lost our shit when she launched a makeup collaboration with Urban Decay — so, yeah, you could say she’s a beauty icon.
Credit: @gwenstefani / Instagram. She snapped her own #wokeuplikethis moment, and now we just have one question: What moisturizer do you use, girl?
Credit: Roy Rochlin/Getty Images.
She is someone who always exudes natural beauty — and her makeup and fashion choices often give off that girl-next-door vibe, whether she’s dolled up or dressed down.
Credit: @katieholmes212 / Instagram. If her latest
Instagram posts within the past few weeks are any indication, we’d guess that Holmes isn’t afraid of a bare-faced selfie. And people are loving it: One user wrote, “More beautiful without makeup – you cannot improve already-genuine beauty.”
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